ARKANSAS DIAMOND DIG

OBJECTIVE

Brand and design an event of sorts located in any 1 of the 50 states.

SOLUTION

Arkansas has the only open diamond mine in the country. Rebranding this unique location, I made the decision to give the mine a kid-friendly aesthetic to promote it as a family-friendly attraction. Using bright colors and media such as crayons, this project promotes how wide a child’s imagination is. Rather than making the book simply an informational catalog, it serves as an educational activity book a child would receive upon visiting the Diamond Dig.

ART DIRECTION

Dustin Summers

 
 
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