FELINE FIX

OBJECTIVE

Design a website for a fictional non-profit organization.

SOLUTION

The organization that I created has the purpose of spreading awareness on cat overpopulation. Designing this website presented the challenge of taking the depressing statistics and delivering them in a visually pleasing way. Using a light and friendly color palette, I incorporated a number of infographic-style visuals into the website in order to really drive the statistics. The call to action is found in the later part of the site, encouraging the viewer to assure that their cats are spayed and neutered by supplying information on where they can go to get it done. The site also gives information on the TNR method used to help feral cats. The website is finished off by supplying an option for the viewer to donate to the cause. The collateral created serves to help raise awareness for the cause as well as allow users to show support.

ART DIRECTION

Keith Somers

 
 
 
 
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