Indego

collaboration

Brendan McAuliffe, Sam Winfield

objective

Create advertising campaigns, marketing materials, and expand/update station maps for year two of Indego bike share

solution

Indego is Philadelphia's newest form of transportation: a bike share. Upon their launch in 2015, SK Designworks established maps to be placed in each of the station kiosks. Their one year anniversary came around and they were expanding their service area with over 30 new station locations. The maps needed to be expanded and also updated to accommodate customer feedback. In addition to the updated maps, Indego wanted to enhance their presence in the city: creating a series of advertising campaigns, branding for the Pope's Philly visit, and acquiring avatars for their online customer service. 

art direction

Soonduk Krebs
Completed while at SK Designworks

 
 
 
 
INDEGO_avatars.jpg