RTC Bike Share

collaboration

Georgiana Constantinescu, Ebby Underwood

objective

Design a poster series and marketing materials for Las Vegas' bike share.

solution

With the environment in mind, bike shares have been popping up all over the globe. Las Vegas joined in on the trend, establishing the RTC Bike Share. We were contacted to create a series of posters for the station kiosks. Starting with the posters, a spot illustration style was created. This illustration style was carried throughout the four posters, calling out to prominent signage and themes of Vegas culture. These illustrations were carried through to other marketing components: including brochures, rack cards, t-shirts, and stickers. 

art direction

Soonduk Krebs
Completed while at SK Designworks

 
 
RTCbrochures_welcome.jpg
 
RTCbrochures_rack.jpg