The Wistar Institute: 125 Years

objective

Create a brand identity for Wistar's 125th year anniversary and use it to design an invitation package for 125th year gala.

solution

The Wistar Institute in Philadelphia is the "nation's first independent institution devoted to medical research and training." Celebrating their 125th year, they sought out a branding package to mark this historic event: including a logo, social media graphics, notecards, and more. A bold, modern 125 logo was created and implemented. This branding package extended to their annual gala, in both the save the date and the invitation. The invitation was created to be special and attention-grabbing, imploring the recipients to open and read it. 

art direction

Soonduk Krebs
Completed while at SK Designworks